The grand experiment of how to go woke and then go broke continues to yield amazing results.
The King of Beers’ little sister, Bud Light, which could be referred to as the Queen of Beers now, started experimenting with anarchy of the mind & total debauchery around 8 years ago.
Back then, the great minds in charge of promoting the watery beer to the public decided to make rape a thing that was OK. It didn’t work out too well.
According to CNN Money in April of 2015, “Budweiser created a stir on social media Tuesday over a slogan on a Bud Light beer bottle.
The slogan, which is a part of the company’s #UpForWhatever campaign, appears on the bottle’s label and reads: “The perfect beer for removing ‘no’ from your vocabulary for the night.””
The photo was first posted on Reddit on Monday night, but soon spread all over social media where many accused the slogan of promoting rape culture.
Soon after the outcry, Anheuser-Busch (AHBIF) released a statement apologizing for slogan.
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Alexander Lambrecht, vice president of Bud Light, said on the company’s website. “In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”
Lembrecht also added that the company “would never condone disrespectful or irresponsible behavior.”
…Many on Twitter (TWTR) used #UpForWhatever to take shots at the company.
"the perfect beer for removing "no" from your vocabulary for the night." #UpForWhatever #DateRape #socialmediafail pic.twitter.com/YHd6G4waKK
— Adryenn Ashley (@adryenn) April 28, 2015
“I’m not #UpForWhatever if #UpForWhatever means a lack of consent and rape, sorry beer bros,” tweeted Twitter user Miranda Nelson.
This is not the first time that Bud Light has run into trouble with its #UpForWhatever campaign, however.
In March, Bud Light stirred controversy when the company’s Twitter account sent out a tweet on St. Patrick’s Day that some felt played down sexual consent.
“On #StPatrickDay you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever,” the tweet read.
Of course, 8 years later came the whole transgender celebrity Dylan Mulvaney thing which got the company in a LOT more trouble because they forgot who their customer base is and that on the whole they are not into abhorrent pedophilia.
According to the financial analyst website Zero Hedge, “The historic, unprecedented self-sabotage at Tranheuser-Busch at the hands of woke, underqualified, virtue-signaling idiot, just refuses stop.”
Ten weeks after the attention-starved Dylan Mulvaney posted an April 1 video on his Instagram account to promote Bud LIght, which was promptly led to a boycott by tens of millions of warm-blooded Americans (and foreigners) who have had it up to here with the tranny lobby shoving itself down everyone’s throat – both literally and metaphorically – (Tr)anheuser-Busch InBev’s Bud Light brand continued to see steepening volume declines, Citi reports, citing the latest weekly US Nielsen data through June 3.
According to Citi Analyst Simon Hales, the latest weekly US Nielsen data through to 3rd Jun shows that Bud Light volume declines accelerated last week to -29.9% vs -26.1% in the week ending 27th May, and sales worsened to -27.0% from -23.3%.
“Moreover, there continues to be contagion to the wider ABInBev brand portfolio, with Budweiser, Busch and Michelob all weaker again. According to Citi, Busch volumes are down by -13.8% vs -12.2% and Stella Artois volumes down -9.9% vs -10.1%,” the site continued.
Meanwhile, Coors Light saw its recent market share gains accelerate over the last two weeks.
The latest data shows little sign that consumers are moving on from the Bud Light controversy and Citi concludes that “As such, we expect the Bud Light controversy is likely to continue to dominate news flow and weigh on short-term investor sentiment.”
The bad news for the iconic American beer company probably had a little help from former president Trump who ripped into the corporation for its decision to go full woke.
Mulvaney, a male who identifies as a woman, shared a video on April 1 to his 1.8 million Instagram followers touting his affiliation with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
The makers of Bud Light came under fire from Trump for catering to “the radical Left” after using a notorious transgender influencer to market the well-known beverage.
The former president criticized the beer’s parent firm, Anheuser-Busch, for hiring the biological male Mulvaney after he gained notoriety for capturing his gender change on TikTok.
Trump complimented a conservative author in a post on his Truth Social platform. The author recently dubbed the ad campaign “a woke, clueless, incredibly dumb miscalculation.”
‘It’s time to beat the Radical Left at their own game. Money does talk—Anheuser-Busch now understands that. Great new Book by Wayne Allyn Root. Buy your copy today!’ Trump declared.
