Miller Lite, one of the most popular beers in the United States and a recent option for drinkers of Bud Light, published an advertisement in March that has recently gone viral, gaining millions of views on social media, with internet users accusing the company of being ‘woke.’ Miller Lite is one of the most popular beers in the United States.
The movie, which was uploaded for the first time on March 7 in recognition of Women’s History Month, is titled “Bad $#!T to Good $#!T” and uses an overtly “feminist” tone as it makes an attempt to correct the history of women working in the beer industry.
“Here’s a little known fact. Women were among the very first to brew beer ever — from Mesopotamia to the Middle Ages to Colonial America. Women were the ones doing the brewing,” actress Ilana Glazer said in the video. She complained: “Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow.”
Glazer continued: “It’s time beer made it up to women. So today, Miller Lite is on a mission to clean up not just their sh*t but the whole beer industry’s sh*t. Miller Lite has been scouring the internet for all this sh*t and buying it that they can turn it into good sh*t for women brewers. Literally, good sh*t.”
“So here’s to women. Because without us there would be no beer,” she claimed.
Despite the fact that the video was uploaded quite some time ago, a lot of social media users have pushed the woke ad back into the spotlight this week. Netizens are accusing the corporate officials of Miller Lite of “joining the woke cult” and failing to comprehend their client base.
Here is the complete advertisement that was posted by Mythinformed; it has been viewed almost 5 million times in just one day.
It seems Miller Lite doesn’t understand their audience either. pic.twitter.com/TXGoEPYzbw
— Mythinformed (@MythinformedMKE) May 15, 2023
At the end of the film, Glazer toasts women and emphasizes that “without us, there would be no beer.” She then pours herself a drink of beer.
Miller Lite really chose this person to be the face of their working-class beer brand.
These ad agencies are suicidal. pic.twitter.com/9ECEQliJRR
— Benny Johnson (@bennyjohnson) May 15, 2023
According to the New York Post, Miller Lite removed the video from all of its social media sites when it received negative feedback. And perhaps for a good reason, since it didn’t want to out-awake Bud Light in the wake of the incident around transgender influencer Dylan Mulvaney and the subsequent boycott that followed.
More than a month after the Mulvaney incident, recent third-party point-of-sale statistics from Circana (previously IRI) and Nielsen reveal that Bud Light’s sales, as well as its dollar share and volume portion of the market, continue to decline. The data showed that Coors Light, Miller Lite, and Modelo are expanding their market share; but, now that the focus has switched onto Miller, there has been an increase in the number of requests on social media to boycott the company.
In the meantime, it was reported by The Daily Caller that the chief marketing officer of Molson Coors Beverage, the company that owns Miller Lite, looks to be a staunch lefty.
The Caller discovered that Sofia Colucci had removed a number of posts from her social media accounts, including the following one:
And this one too:
Miller Lite, like Bud Light, has no idea who their target market is either.
