After Twitter users drew attention to an advertisement for Ford Motor Company’s “redefining tough” campaign that depicts a rainbow-colored car, the automaker has found itself at the center of a potential dispute.
Two Ford Raptor pickup trucks are seen racing through the desert in the commercial.
At the beginning of the advertisement, both are covered in sand as they face off against one another.
Pride knows no bounds @Ford pic.twitter.com/f3EZA9mgZJ
— Caroline (@carolinecwilder) May 17, 2023
Before one of the trucks outruns the other, it is shown that it has been painted with the LGBT rainbow flag, complete with the transgender baby blue and pink colors.
The words “REDIFINING TOUGH” are displayed at the end of the commercial, and the word “TOUGH” also flashes in LGBT colors.
Ford now reportedly thinks it’s “tough” to wear the colors of a movement that aspires to legitimize the sexual mutilation of minors.
The advertisement, which was actually created by Ford’s European division and is more than ten months old, has only recently gained the attention of Twitter users and has received over a million views on the social media site.
I looked it up. It's real. It's the European division. Very disappointing. pic.twitter.com/TPb6fBYU6G
— Mr Reagan 🇺🇸 (@MrReaganUSA) May 17, 2023
Twitter users weren’t really wowed by the advertisement.
https://t.co/SIOWILYVIo pic.twitter.com/tvmYduuTZr
— Stonetoss Comics (@stone_toss) May 18, 2023
Pure Bud Light energy.
— Jeremy Carl (@jeremycarl4) May 17, 2023
If I was gay, this would make me straight.
— Salty Cracker (@SaltyCracker9) May 17, 2023
"I'm sorry sir, we've determined that your truck is what Mpox specialists call a 'superspreader.'"
— Nathan Worcester (@nnworcester) May 18, 2023
A different user called notice to the vehicle’s ‘gay’ license plate.
They can't be serious? pic.twitter.com/ehlqF9TGeI
— Jack Montgomery (@JackBMontgomery) May 17, 2023
Ford may, however, encounter some unanticipated fallout in the wake of the wildly successful boycott of Bud Light following its collaboration with transgender personality Dylan Mulvaney.
Given the harm done to Anheuser-Busch in recent weeks, it will be interesting to watch how many large corporations support the LGBT cause ahead of ‘Pride Month’ in June.
Adidas, a firm that recently unveiled its “Pride 2023” ad campaign with a man sporting a women’s one-piece bathing suit, may look back on its choice.
Male models wearing bras and women’s swimsuits for “Pride Month”?!?!
I AM DONE WITH ADIDAS!!! pic.twitter.com/qTgz4uTQCn
— Graham Allen (@GrahamAllen_1) May 17, 2023
The model in question may or may not identify as transgender, but the bulge in his crotch area makes it obvious that he is a guy.
“The new line by South African designer Rich Mnisi, dubbed ‘Let Love Be Your Legacy’ and released ahead of Pride Month in June, is ‘a celebration of self-expression, imagination and the unwavering belief that love unites,” according to Adidas’ official website.
