Some corporations don’t realize what the phrase “go woke, go broke,” really means until they step knee-deep in the doo-doo.
Anheuser-Busch is one of those companies that just got dog poo all over them.
Distributors of that company’s product were “spooked” by the backlash after Bud Light’s endorsement of transgender celebrity Dylan Mulvaney.
About two weeks ago, Mulvaney announced that the company planned to produce a special label with his face on it to celebrate his endorsement deal with Bud Light. Mulvaney, who now describes himself as a woman, said at the time he was a gay man who claimed to be a woman.
A number of distributors have dropped Anheuser-Busch products, including Bud Light, Stella Artois, Shock Top, Kona Brewing Co., Michelob Ultra, and Busch Beer.
Initially, “Instead of backing off, Anheuser-Busch doubled down on the Dylan Mulvaney deal, asserting that their “commemorative can” for the transgender activist was intended to “celebrate a personal milestone,” a reference to Mulvaney’s 365th day of pretending to be a woman,” according to a Summit News report.
Pro-Trump rocker Kid Rock went viral with a video of him shooting a machine gun at Bud Light cans.
The New York Post reported, “Kid Rock is going viral for shooting up cases of Bud Light in a dramatic protest against the beer giant Anheuser-Busch after it teamed up with transgender influencer Dylan Mulvaney.”
— KidRock (@KidRock) April 4, 2023
Now, Budweiser has released a new “pro-America” ad that had people on social media ripping the company over the weekend.
They hit the company for its ill-conceived effort at stemming the negative reaction over the endorsement partnership with Mulvaney.
“Budweiser’s latest advertisement, which was released on social media Friday, features one of the brand’s famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message,” Fox News reported.
“This is a story bigger than beer,” the ad’s narrator says in the ad. “This is the story of the American spirit.”
As the ad plays, the Clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington D.C., small towns, and farmland. At one point, the ad showcases two people raising an American flag as one places her hand over her heart. The ad also makes reference to September 11 and was intended to bring people together, according to CEO Brendan Whitworth.
“Brewed for those who found opportunity in challenge and hope in tomorrow,” the narrator of the ad says.
WATCH:
— Budweiser (@budweiserusa) April 14, 2023
The ad comes as Anheuser-Busch continues to contend with the backlash. In the wake of the partnership, the brand has suffered significant financial losses. Calls to boycott the beer are spreading across the country.
However, online critics condemned Budweiser’s feeble effort to regain support and urged the brand to apologize rather than move on from the controversial partnership.
“Hey @AnheuserBusch, if you’re at a point where you’re literally referencing 9/11 in hopes that it would make us flyover yokels run to the store to salute a 12-pack of Bud Light, you should just apologize instead. Hoping we’re stupid enough to buy this ad is insulting,” said Brandon Morse, senior editor at Red State.
Hey @AnheuserBusch, if you're at a point where you're literally referencing 9/11 in hopes that it would make us flyover yokels run to the store to salute a 12-pack of Bud Light, you should just apologize instead. Hoping we're stupid enough to buy this ad is insulting. https://t.co/p1HpTqqdXe
— Brandon Morse (@TheBrandonMorse) April 16, 2023
“You aren’t putting that genie back in the bottle, guys,” the “Black Hawk Down” and “Rambo” actor Matthew Marsden responded.
You aren’t putting that genie back in the bottle, guys. https://t.co/5Vfd945elc
— Matthew Marsden (@matthewdmarsden) April 16, 2023
“Budweiser release pro-American ad 2 weeks after Dylan Mulvaney backlash. The new advert, comes after Anheuser-Busch CEO released a statement which failed to apologise for the backlash and instead talked about traditional values and being pro-America,” posted Oli London who is an ex-trans influencer and detransition advocate.
According to Tom Fitton, corporate owners are “trying to pretend their support of transgender extremist who targets children never happened.”
.@BudLight corporate owners trying to pretend their support of transgender extremist who targets children never happened. pic.twitter.com/tVmBql3dW9
— Tom Fitton (@TomFitton) April 16, 2023
“Nice try @budweiserusa and @budligh,” said Brett Tolman, who was previously a U.S. attorney.
Nice try @budweiserusa and @budlight https://t.co/yEfopwaraF
— Brett L. Tolman (@tolmanbrett) April 15, 2023
“HAHAAHAHA Budweiser new ad shows the freedom tower and horses. If they ended it by saying Investigate 9/11 I would be like “that’s dope,” comedian Tim Dillon responded.
HAHAAHAHA Budweiser new ad shows the freedom tower and horses. If they ended it by saying Investigate 9/11 I would be like “that’s dope” pic.twitter.com/fF3EOxXHKQ
— Tim Dillon (@TimJDillon) April 16, 2023
“No amount Clydesdales and American Flags will fix the damage done with your customers. Nobody will ever forget you used a grown man who dresses like a little girl and mocks women to advertise beer,” wrote Vic DeGrammont. DeGrammont ran in a special election for a U.S. House seat to represent Florida’s 20th Congressional District.
No amount Clydesdales and American Flags will fix the damage done with your customers. Nobody will ever forget you used a grown man who dresses like a little girl and mocks women to advertise beer.
— Vic DeGrammont (@votedegrammont) April 16, 2023
“Anheuser-Busch CEO Brendan Whitworth addressed the controversy for the first time Friday, issuing a statement saying the company never intended to divide people but stopped short of apologizing for the Mulvaney campaign,” the Fox report added.
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere,” Whitworth said. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
Perhaps the Anheuser-Busch CEO should get a little more involved with day-to-day operations instead of offering up meaningless platitudes when he realizes how colossally the company f-cked up.