According to a Monday report from Fox News, the most notorious firm in America sponsored an offensive Pride Parade that was attended by young children over the weekend in Toronto. Additionally, they received additional dire sales-related news.
In the video, scores of festival goers dressed as Bud Light riders pass an animated crowd while waving to them.
WATCH:
JUST IN: Bud Light appears to be going all in with the LGBT audience as they made a guest appearance at the Toronto Pride Parade.
Are they trying to set a record for the quickest destruction of a company in history?
Bud Light was a sponsor of the Toronto event where adults were… pic.twitter.com/25f7jtmyQA
— Collin Rugg (@CollinRugg) June 25, 2023
The next video depicts hat-wearing nudists marching in the parade. According to Fox News, a number of kids strolled past the men with their families.
Another group of nudists take part in the Toronto Pride Parade.
Footage by @BethBaisch pic.twitter.com/Qu83pZZXsE
— The Post Millennial (@TPostMillennial) June 25, 2023
Another NSFW incident from the parade was captured on tape, in which drag dancers performed in front of the crowd while baring their breasts.
Bud Light has a stage at Toronto Pride. This is one of the acts. pic.twitter.com/V9vB0AkdHY
— D. Scott @eclipsethis2003 (@eclipsethis2003) June 24, 2023
Fox News also exposed further alarming behaviors that occurred at the occasion in plain view of the kids.
Another clip shows a person wearing a giant p**is costume that covers his entire head. The camera captures a young girl sitting in a stroller and staring toward the phallic-costumed individual.
Other videos show a group of naked men playing and rinsing themselves off alongside a fountain surrounded by kids. Meanwhile, a stage, clearly adorned with Bud Light branding, featured scantily clad dancers wearing fishnets, nipple stickers, and strange sock-like masks.
The fact that Bud Light felt comfortable sponsoring this event would lead one to believe that the sales decline must have slowed down to some degree. After all, they are investing millions of dollars in advertisements, so one would expect that the campaign has had at least some degree of success.
It did, but not in the way that they had anticipated it would. According to the most recent information, the number of cases sold of Bud Light hit an all-time weekly low, as reported by the New York Post:
Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Modelo Especial, which is the largest threat to Bud Light’s position as the most popular beer in the country, is seeing success in the meantime.
The results show that Modelo sales increased by 8.6% in the week ending June 17.
According to the data, sales of other significant competitors such as Yuengling Lager increased by 25.1%, Coors Light by 21.8%, and Miller Lite by 16% over the same seven-day period.
Anheuser-Busch has been contacted by The Post for comment.
Despite the dismal report, Bud Light continues to be the most widely consumed brand in the nation, despite Modelo outselling it every week since May.
Since Mulvaney posted Bud Light-promoting photographs on social media in the beginning of April, Anheuser-Busch has seen pushback from beer enthusiasts.
Bud Light has made an effort to make amends by launching new advertising, but some may view this as too little, too late.
Anheuser-Busch’s senior marketing executive, Marcel Marcondes, earned the “creative marketer of the year” prize earlier this month at Cannes Lions, the “Oscars for the advertising industry.”
In regards to the Mulvaney collaboration, which the firm has attributed to an anonymous third-party marketer, Marcondes refrained from expressing regret.
