Maria Bartiromo joined FBN from rival CNBC in 2014.
In 1995 while still with CNBC, she became the first journalist to report live daily from the floor of the New York Stock Exchange. Prior to working for CNBC, Bartiromo was a producer, writer and assignment editor with CNN Business.
Bartiromo made the move from CNBC to Fox as she felt it was time for a change in cable news, and it seems she knew what she was talking about.
In 2018 Forbes reported on Bartiromo’s cutting edge strategy:
“When Maria Bartiromo left top-rated CNBC for the upstart but ratings-challenged Fox Business Network in 2013, Bartiromo described CNBC, where she’d worked for two decades, as stuck in a rut: same voices, same format. ‘That was what people wanted in the 90’s,’ she told The Daily Beast, ‘But today I really do feel that audiences want something different.’
“Bartiromo saw it coming: a huge shift in viewership that has seen Fox Business rise to the top, with FBN posting a sweeping win in the second quarter according to ratings data released Tuesday by Neilson. Fox Business has now beaten CNBC for seven consecutive quarters, and for the first time, Bartiromo’s Mornings with Maria beat CNBS’s last hold on the core business viewing audience the network was built to serve.”
“I am so happy to see our show resonating more and more with viewers,” Bartiromo told Forbes. ” big congrats to our producers who put a phenomenal show together every day. We have great momentum and will continue crushing it.”
It seems again that Bartiromo knew what she was talking about, as she does indeed continue to crush it.
In addition to her FBN show, the New York native hosts “Sunday Morning Futures” on the Fox News Channel.
Former President Donald Trump has been a regular guest on Bartiromo’s program and she speaks favorably of him, which has garnered criticism for the Fox personality from liberal media outlets like The Washington Post and CNN.
On Tuesday’s “Mornings with Maria,” Bartiromo chastised the Biden White House for trying to blame high oil prices on price gauging rather than supply and demand.
She noted that President Joe Biden depleted the strategic petroleum reserve in a bid to bring gas prices down, but now they are going back up and the reserve is at “dangerously low levels.”
“I thought this was supposed to be for crises and emergencies,” Bartiromo said.
She also dinged the Biden administration for keeping the COVID-19 vaccine mandate in place for the military even though the president recently stated that the pandemic is over.
Members of the military are being punished, including getting kicked out of service, for not complying. Bartiromo questioned the policy, pointing out that the Army missed its recruiting goal this year by 25 percent, the worst result in nearly 50 years.
Her guest, GOP Rep. Warren Davidson of Ohio, agreed. The West Point graduate relayed that his number of applicants for a nomination to a military service academy is down over 20 percent.
“People don’t want to go join a woke military,” Davidson said. “They don’t want to join and serve for a commander in chief that somehow wants to fundamentally remake America and have the military focused on everything but its core mission.”
— Mornings with Maria (@MorningsMaria) October 4, 2022
Hitting the hard topics and discussing the hot issues is obviously sitting well with viewers. Ratings for Bartiromo are on the upswing.
Fox Business Network’s “Mornings with Maria” topped pre-market opening coverage during the third quarter, substantially gaining viewers.
The program, which is hosted by Maria Bartiromo and airs from 6 to 9 a.m. ET on weekdays, saw a 36 percent jump in the key 25 to 54 age demographic, according to a Fox news release published last week.
The show was up 24 percent in total viewers, putting Maria in the #1 slot with the 25 to 54 demographic.
“Mornings with Maria” topped CNBC’s “Squawk Box” for the second consecutive quarter.
In contrast to an assumed powerhouse, Who’s Talking To Chris Wallace on CNN at 7pm is off to a slow start.
FBN’s “Kudlow” — hosted by former Trump White House top economic adviser Larry Kudlow — is the network’s most popular program, airing at 4 p.m. ET weekdays and averaging 322,000 viewers.
The network overall saw double-digit audience growth year-over-year and outpaced CNBC in business day viewers for the second straight quarter, averaging 227,000 tuning in, Western Journal reports.
Other FBN business day shows include “Varney & Co.” (9 a.m. to 12 p.m. ET), “Cavuto: Coast to Coast” (12 to 2 p.m. ET), “Making Money with Charles Payne” (2 to 3 p.m. ET) and “The Claman Countdown” (3 to 4 p.m. ET).
Fox News Channel scored 94 of the Top 100 cable telecasts in August. The once “upstart” channel is reigning in ratings.
Tucker Carlson Tonight continues to be the king as the top rated program in its time slot in all categories, averaging over 3.3 million viewers, with 551,000 in the 25-54 demographic as well as 348,000 in the 18-49 category.